You know your choices can be influenced by marketing, but the emerging fields of neuromarketing and consumer biometrics show our unconscious minds are far less predictable and more malleable than originally thought. When we better understand how our brains process inputs and make decisions we can help people make better decisions, for them, their community, and the world.
You make decisions freely? Neuromarketing says think again
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Presented at Brain on September 21st, 2022.
Billy Sung
Consumer Neuroscientist
