Dr Billy Sung is an Associate Professor at the School of Management and Marketing, Curtin University. He specialises in consumer research, neuromarketing and consumer biometrics, consulting for many local, international, and multinational industry partners.
His research to date has been based on the study of emotion and the application of consumer neuroscience methodologies in multiple disciplines including psychology, marketing, health, nursing, and robotics. Notably, his research engagement and impact has been recognised by national and international awards including the WA Young Tall Poppy Science Award and ANZMAC Emerging Marketer of the Year Award.
He also leads the Consumer Research Lab at Curtin University, which specialises in the use of biometric measures such as eye tracking, facial expression, and brainwave analyses to conduct consumer research. He is passionate about solving industry challenges and marketing problems with digital technologies, data, and consumer insights. His research and industry consultancy have informed the design of effective marketing communications, product design, corporate social responsibility initiatives, behavioural change techniques, and teaching innovations. Since 2022, the Consumer Research Lab has partnered with Metrix Consulting to offer evidence-based consumer biometric testing for commercial partners across Australia.